Why We Built This
Back in 2018, I watched three solid
businesses in Western Sydney fail within six
months. Not because their products were bad
or their teams weren't committed. They just
couldn't see the financial risks coming until
it was too late.
One was a manufacturing supplier who took on
a contract that looked profitable on paper.
Turned out the payment terms created a cash
flow gap they couldn't bridge. Another
expanded into Queensland without properly
modelling the hidden costs. The third simply
trusted their accountant's annual review
instead of monitoring monthly trends.
These weren't reckless people. They were
smart operators who lacked practical tools
for budget risk visibility. So we built what
they needed.